B.B.A. (CA)

About the Program

The B.B.A (Computer Applications – Digital Marketing) program combines management education with computing and digital marketing skills, enabling students to understand technology-enabled business operations and modern digital communication strategies.

Technology-Enabled Management

The programme integrates management principles with computer applications, digital platforms, and marketing tools. Students gain exposure to how technology supports business processes, customer engagement, and digital brand communication in contemporary organizational settings.

Digital Marketing Orientation

Learners are introduced to digital marketing concepts including online promotion, content strategy, and digital analytics. Practical assignments and tool-based learning help students understand how digital channels contribute to business growth and customer outreach.

Program Educational Objectives ( PEO )

PEO1

Graduates will apply their knowledge and skills to excel in careers, higher education.

PEO2

Apply and update their skills towards their employability, entrepreneurship and its sustainability.

PEO3

Realize their responsibility towards the society centre through ethical, social and human values.

PEO4

Recognize the opportunities towards their up gradation and professional development in all spheres.

PEO5

Ensure the quality in terms of all the aspects by the way of their contribution in work atmosphere.

PEO6

Conspire across restraint as a team leader, efficient member, ingenious designer, aesthetics and creativity.

Since2002

Established by late Shri V.L. Balakrishna Naidu

250+Graduates

Worldwide learners enrolled at VLBJ CAS

3+Labs

Undergraduate and graduate students in the 2024- 2025

Our Network of Top Recruiter

Industry leaders hiring our brightest minds

HOD

Dr. S. Venkatachalam,
Academic Experience: 18.5 YEARS OF EXPERIENCE
Department of B.Com (FinTech with AI).,
Mail : hodbba@vlbjcas.ac.in
Specialization in FINANCE & MARKETING
The department of Business Administration was started in the year 1997 with a view to impart Management education and to shape the destinies of future Managers of Business. VLBJCAS offers a three-year UG programme leading to the degree of Bachelor of Business Administration, Bachelor of Business Administration with computer application and Bachelor of Business Administration with Aviation Management.