M.B.A Marketing

About the Program

The MBA in Marketing develops professionals who can understand markets, analyse consumer behaviour, and build impactful brand strategies. The program blends management fundamentals with contemporary marketing approaches.

Specialised Learning Focus

Students gain expertise in branding, digital marketing, consumer insights, market research, and strategic communication. The curriculum supports innovation and data-informed marketing decisions.

Strategic & Applied Learning

Through case analysis, live projects, and campaign-based learning, students develop the ability to design and execute effective marketing strategies across industries.

Program Educational Objectives ( PEO )

PEO1

Develop customer-focused marketing strategies

PEO2

Apply analytical tools to market decision-making

PEO3

Build and manage strong brand positioning

PEO4

Interpret market trends and competitive environments

PEO5

Lead marketing initiatives with ethical responsibility

Since2002

Established by late Shri V.L. Balakrishna Naidu

250+Graduates

Worldwide learners enrolled at VLBJ CAS

3+Labs

Undergraduate and graduate students in the 2024- 2025

Our Network of Top Recruiter

Industry leaders hiring our brightest minds

HOD

Dr. U. Archana
Department of MBA- 15 years of experience
Mail : hodmba@vlbjcas.ac.in
Specialization : Fiction
The MBA programme develops ethical, industry-ready professionals through practical learning and leadership training. With diverse specializations and strong industry exposure, it prepares students for global business challenges.